Վաճառքի ղեկավար

About the role

The company «Լույսեր» is launching a large‑scale residential development outside Yerevan and is building a brand‑new sales organisation. We are looking for an experienced Sales Manager to design, lead and optimise the entire sales process and to build a high‑performing sales team from the ground up.

Key responsibilities

• Define and execute the overall sales strategy and detailed sales plan for the project.
• Recruit, develop and lead a large sales team, setting individual and collective targets.
• Organise daily activities, monitor task completion and track results.
• Establish and continuously review core sales KPIs such as lead volume, meetings, conversions, bookings and closed sales.
• Ensure effective use of the CRM system, timely data entry and proper pipeline management.
• Collaborate with marketing to generate leads from multiple sources.
• Lead B2C sales from first contact through deal closure.
• Develop and manage B2B and corporate sales, negotiating with major strategic clients.
• Build and maintain a network of real‑estate agents, brokers and partners.
• Standardise sales processes, customer interaction protocols and communication guidelines.
• Analyse sales performance, forecast results and report to senior management.
• Monitor market trends and client feedback to propose pricing, payment and promotional strategies.

Required profile

• University degree in Economics, Management, Finance or a related field.
• Fluent in Armenian, English and Russian.
• Minimum 6 years of experience in sales management, including team leadership.
• Proven ability to build, motivate and take responsibility for large teams.
• Hands‑on experience with sales KPIs and CRM administration.
• Strong negotiation skills and a track record of closing large deals.
• Analytical mindset with data‑driven decision making.
• High sense of responsibility, initiative and leadership.

Required skills

• CRM systems

What we offer

• Opportunity to join the project from its inception and shape the sales organisation.
• Leadership role with full autonomy over strategy and team building.