Senior CRO Manager

About the role

A global online trading and investment business operating across international markets is looking for a Senior CRO Manager to own and scale its conversion rate optimisation programme. The role takes ownership of the full experimentation lifecycle, shapes the CRO roadmap and works closely with marketing, UX, product and development teams to improve digital conversion performance. The position is based in Armenia on a hybrid basis.

Key responsibilities

• Own the CRO strategy and experimentation roadmap.
• Lead A/B and multivariate testing.
• Analyse funnels, user behaviour and conversion data.
• Optimise landing pages and digital customer journeys.
• Collaborate with Product, UX, Marketing and Development teams.
• Track results and deliver data-driven improvements.

Required profile

• 5+ years of experience in CRO, experimentation, digital marketing or web analytics.
• Proven ownership of an experimentation roadmap and A/B testing programme.
• Strong stakeholder management and cross-functional collaboration skills.

Required skills

• GA4, Google Tag Manager and CRO platforms such as Optimizely, VWO, AB Tasty or Webtrends Optimize.
• Statistical methodology, experimental design and user psychology.
• Experience optimising digital acquisition funnels, landing pages and commercial journeys.
• SQL and structured data analysis is a plus.