Social Media Specialist (SMM)

About the role

TML Consulting LLC, a professional services firm supporting brand development, marketing strategy and digital communication, is hiring a Social Media Specialist in Yerevan, Armenia. The role manages and grows the company's and its clients' social media presence across key platforms through daily content planning, publishing and monitoring. It is a full-time, on-site position.

Key responsibilities

• Create engaging posts, stories and campaigns aligned with brand and marketing strategies
• Plan, schedule and publish content daily, and monitor performance metrics
• Analyze results and adjust tactics to improve reach, engagement and conversions
• Handle community management, such as responding to comments and messages
• Coordinate with the marketing and design teams and stay up to date with social media trends and platform updates
• Prepare brief reports and insights for internal stakeholders and clients

Required profile

• Demonstrated experience in social media management, including content planning, scheduling and platform-specific optimization
• Previous experience in marketing, communications or a related field; a relevant degree or certification is preferred
• Excellent written and verbal communication in English; knowledge of other languages is an advantage
• Strong organizational skills, attention to detail and ability to manage several projects and deadlines
• Collaborative mindset and interest in digital trends

Required skills

• Copywriting and visual storytelling for social media posts, stories and basic campaign concepts
• Ability to analyze social media metrics and make data-informed recommendations
• Familiarity with social media management tools and basic graphic or video editing tools is beneficial